I don't like fast-food period.
Overpriced, unseasoned (who else besides me eats a good home-cooked meal (Throwing something in the microwave or oven from a box doesn't count) anymore?), and goodness gracious the unhealthiness.
Plus, we all see the burgers on TV, piled high and lookin' mighty fine....
But we get there, order, and find a... Flat... Not-too-good-lookin' burger.
Plus they don't put enough lettuce!
I say work on giving customers what they paid for.