www.familyvideo.com is selling Zelda Phantom Hourglass for $30, and if you are a new customer to family video, you may use their $5 off coupon.
Coupon Code: NEWPGMEM
FamilyVideo: (Game is $24.99 after coupon + $.99 shipping = $25.98)
Retail Store: (Game is $34.99 + Tax = $36-$38)
Total Savings: $11-$12