a radio station in sacramento was holding a contest called "hold your wee for a wii" where contestants were to drink water every 15 minutes and the last to pee won a wii.
unfortunately, a woman died of what an autopsy called water intoxification
she essentially held it for too long.
its a sad situation for the family, im sure, but c'mon, dont you think your body would give some kind of sign that would make you give up before you died? i.e. extreme pain?