I can understand not maketting them in different regions, but it should be like music.
Say, I like Japaneese music. I'm not going to find that at Target, but if I want to hook up with a retailer of this type of music who imports from Japan, I know the CD will play in my player. I'm going to pay a premium for this, but if I want it, I'll pay it. Total cost to the company marketing it -> $0.
I was involved in the Minidisc scene a while ago. In the US, there was a lack of interest in the format (despite its popularity). However, many companies made nice amounts of $$ importing Japaneese Minidisc products.
That's what I'm talking about - region free machines. If I want ZZZ title only available in Japan, I can get it from an importer. nintendo makes $$, the publisher makes $$, the imprter makes $$ and I get my game. The way it is now, I'd have to modchip my system, void warranty, and get the game.
Seems awfully short-sighted to me. As does DVD region coding.