Nintendo is aiming quite high with the Wii, so it doesn’t come as a surprise that they are spending £10m for their marketing budget for online advertising. They will be using the slogan “Wii Move You” to further stress the point. We don’t know if they are getting rid of the “playing=believing” campaign, or if this is only for Nintendo of Europe, as there have been differences in regional marketing strategies (e.g. “Touch Me!”, “Touching is Good”).
Looks like they want to do good this time.