Nintendo Worldwide President Satoru Iwata announced that the Wii would be sold in China starting next year. He also reaffirmed an earlier statement made by Nintendo of America's Senior Vice President of Marketing and Corporate Communication George Harrison that a price cut on the console will not occur in the foreseeable future.
"We're still focusing on how to meet booming demand," Iwata said. "We're absolutely not considering a price cut." Nintendo is currently producing about 1.8 million Wii consoles per month, but Iwata noted the inevitability of a supply crunch during the holiday season.
Nintendo has shipped 13.2 million Wii units worldwide since the console's launch late last year. Retailer estimates pin the amount sold to be over 10 million units.
"We barely have enough [Wii consoles] to meet global demand this year. But next year, we can bring the Wii to China," Iwata continued, also mentioning that Nintendo needs to work with Chinese game developers to create games suitable for that market.