I do think it's a bit cliche how videogames are marketed nowadays. PS3 is your run-of-the-mill gaming machine, marketed towards Pizza boys and 40-year old virgins. I think to reach that target audience Nintendo needs to do the exact opposite of Microsoft and Sony. I guess it's smart that they're broadcasting commercials with Dancing with the Stars. I don't know many fifteen year old pizza boys who watch Ballroom Dancing during Primetime. They're definetly shooting towards adults who've never played video games, and namely women.