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  1. #1
    Banned Joe's Avatar
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    The Wii innovative marketing strategy

    Nintendo Wii is coming out in less then a week and will need all the ways to advertise it self to boost it popularity, but the head of Nintendo America Reggie, isnít following the traditional way to advertise the console on TV as a paid advertisement. Reggie is finding way to market the console innovatively to match the consoles Innovativeness. It has been featured on the hit TV show south park where it was the focus off attention and this marketing strategy has paid off. The Nintendo Wii has been seen in magazines such as Wall Street Journal, made People magazine's Style Watch gift guide issue, was the focus of attention on BusinessWeek article and had also featured in other magazines.

    All this hype and anticipation of this console without a single TV ad, this could marketing strategy could make Nintendo Wii one of the most anticipated consoles ever but Reggie business strategy has been questioned but he stays optimistic and in an recent interview said "(Our competitors) will see our results, and they'll see how much of a challenge and dogfight this new era of gaming will be.Ē I donít think Microsoft should be taking Nintendo so lightly, eh?

  2. #2
    ftw Homesrfan's Avatar
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    I've already converted a few of my friends to Wii. That's all that really matters to me.

  3. #3
    Am I Losing Friends? +Maniacal=Maniac+'s Avatar
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    Quote Originally Posted by Homesrfan
    I've already converted a few of my friends to Wii. That's all that really matters to me.
    Ditto......

    Meh


  4. #4
    WiiChat Member Taero's Avatar
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    2 of my back home friends here and one of my friends at uni, chalk up 3 more for Nintendo sales ^_^, they aint preordered though so unlucky for them.
    Owned: Wii, Sports, Play, LoZ:TP

  5. #5
    Wii Owner Since Launch Zori's Avatar
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    Quote Originally Posted by +Maniacal=Maniac+
    Ditto......
    Ditto..... as well.
    Ive gotten..leme count.. 1..2...4....5......6 ppl to convert. yes i no i skipped 3 lol theres a reason for that. nintendo owes me comission.

  6. #6
    Fo-Weva Pink! GreyKirby's Avatar
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    I've gotten 0...0...0 people to convert... I don't want to convert any... Or else if they get a wii and i don't then that means he took the only wii that was supposed to me mine... Yea i think im a bit too greedy o_O

    WiiOwner since June 2007. SSBB Fan Forever.

    Forgotten but always remembered... o_O


  7. #7
    TEH HAXXORS I_WANT_WII's Avatar
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    I sorta converted some of my friends, not really but they were saying "I don't know the wii looks kinds dumb" but then I told them about red steel and such.

  8. #8
    wii wii_fanatic's Avatar
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    Quote Originally Posted by Homesrfan
    I've already converted a few of my friends to Wii. That's all that really matters to me.

    Most of the people know love the ps3 but i converted a few



    WII COME OUT SUNDAY YAY

  9. #9
    Banned Joe's Avatar
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    .....I hate dumbass friends that think the Wii will suck!
    I am not wasting my time trying to convince them...although this weekend
    they will notice it

  10. #10
    WiiChat Member Scuba Kid's Avatar
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    You said that the south park episode was a great marketing strategy...but Nintendo didn't plan that at all. It was completely the idea of the writers and nintendo had no idea (supposedly). i do agree that it definitely got the word out about wii and probably gained some popularity.

    And as for converting friends....i dont think i have. i mean, ive convinced people that its awesome but most of my friends aren't avid gamers and the ones that are plan on getting a wii...some jackasses plan on a ps3 just because its reputation is that its hardcore...but they're not real gamers, just rich kids with rich mommies and daddies looking for the new thing to buy.

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