
Originally Posted by
kenn
Interesting statement by a store manager I spoke to at length about the WII concerning Nintendo's strategy this fall, etc: (keep in mind, it's hearsay)
Nintendo's strategy at launch was to give stores enough units so they could take SOME pre-orders, but not completely deplete in stock inventory. Instead, Nintendo wants to come on STRONG immediately following the WII launch and work hard to keep physical stock in every major retailer through the end of the year and into the first quarter. Why, may you ask, would they do this? According to him it was to capture the frustrated seekers of PS3s and get an impulse buy. He said it was absolutely no coincidence that Nintendo is launching 2 days following Sony's PS3 and said Nintendo has done this before. (2 days after other majors) Two wins with that strategy: a)a Wii gets sold and b)sony loses a potential customer until such time as the Wii purchaser decides to look for another console.
Personally, sounds like BS, but who knows. It's all conjecture at this point.