SourceMicrosoft hopes that gamers who want to "graduate" from the experiences offered by Wii will look to buy an Xbox 360 as their second current-gen console, according to MS exec Jeff Bell.
Bell speaks positively of Wii's mass-market achievement, saying that he's "thankful that the Wii has been able to open up a lot of people's minds that gaming is fun for everyone."
But Bell admits that the hope is 360 will benefit from this extended gaming appeal, by position 360 as the ideal second console. "We're positioning ourselves to be ready if, in fact, gamers find they're ready to graduate from a certain experience potentially with the Wii, either because it's limited on the type of gameplay that's available or the technology in that box."
He went on to add: "We think that we could live very, very well in the same household as the Wii, and we're trying to make sure that when there is that choice for a second console that it is the Xbox 360."
It's the Wii60 revolution even MS' Peter Moore admitted would be commonplace in this generation.