Few weeks before the launching of its game console Wii, Nintendo is executing some marketing strategy that is quite unusual for a video game company. The New York Times reports that the company has taken Wii to Life@50+, an annual event sponsored by AARP.
Two points that Nintendo tries to sell: (1) If you know how to make card games, you can play Wii. Its game control is more natural than which of its competitors. (2) Nintendo games such as Brain Age are not only fun to play, but also they can exercise your mind and help to improve brain functioning.
+1 point for the Nintendoís marketing team.
Itís smart for Nintendo not to directly compete with Sony PS3 and Microsoft XBox for the hearts of hard-core gamers. According to market research, the video gaming market size has grown very little in the past few years, which means everyone who want to own and play video games have already bought and decided on their favorite game consoles. In order to break into the market, Nintendo must seek market shares from a completely different angle. Attracting casual gamers such as professional, party gamers, families and active adults is what Nintendo tries to do with the game console Wii.
In the few months, we will know whether the companyís strategy will actually pay off. Regardless what that result might be, I said Nintendoís new business model and marketing has worked on me. I havenít been that much excited about a video game console in years. My previous game console was PS1, and I havenít been actively playing video games for more than 6 years. Nevertheless, I plan on camping outside BestBuy on Nov. 19, 2006 to buy a Wii.