That horse is the developers. The part that I like about it was when one developer was talking to Nintendo about an idea then they asked him to sign a NDA and just sent him a dev kits
Now thats service.
I think nintendo knows that the big guns are not their friends and with certain companies shoveling stuff on to it they may actually be trying to hurt nintendo and turn people towards their HD offereing... just a hunch you know. Seriously though you know who I'm talking about. Really if you have any ounce of coding in your body or free time you better some how get some people together to get your game out there!