Should be a nice perk, as we can tell most the casual gamers arn't informed of games very well, specially 3rd party games.
This will give a nice outlet that everyone withonline capability can go to for demos,adds,trailers ect. and help them get intrested in everything Nintendo has to offer. Im sure they will even make a buck tossing cheep add space for 3rd partys on this channel as well. Kinda nice conisdering you know 100% of your market audience views it...lol