I've found that you really need to shop around (if you have time, that is!)
Massive bargains can be found. I find Specialty shop will charge u top dollar for everything eg: EB games, Game traders.
Shops like BigW, Kmart, JB, Target and the like don't often get a heap of stock but are usually just a bit cheaper.
EG: scored NFS Carbon from David jones $79.95. Everywhere else $99.95.(EB refused to price match it also!) Bargains are out there just need the time and patience to hunt em down. Gota mate who works in JB. Gets all Wii stuff at cost. Games are around $75.00 (he's got my list LOL, dont worry)
I'll shop anywhere that can get stock for Wii at the moment. Simple as that!!
P.S nothing wrong with female gamers at all. My missus contantly whoops me at Wii bowling. (damn her)