Nobody liked the name "Google" or "Blockbuster" or "Disney" and they all became huge multi-million dollar companies. New names always seem weird at first and it's natural because you're not used to hearing it. Wii is supposed to be about bringing gamers together. We and not Me. The ii is supposed to be two people. I think it's a very clever marketing strategy. I think you'll find that it'll grow on you as did the other very famous, countless names we know today.