Take someone who doesnt know much about the Wii...all they know is that it's a new home game system. Then they see on the news about a recall on a wrist strap because people are launching them into there TV's. People are gonna ask themselves "What kind of freakin game system is this where people are breaking there TV's?"....."Why would you need a wrist strap?" It's the perfect way to let the general public know that the Wii is a revolutionary product...or at least make them think that.