True that Sovieto. Just because it has an EA sticker on it doesnt necessarily make it 'EA". They just go round with large sums of money buying other companies in the hope that having an EA sticker on their games will make them even more money. It did work for the late 90s and early 00s. But I think people are waking upto the amount of crap that gets created directly from EA, and that majority of their Sports wing are minor, minor updates to past products with high price tags.
And NO COD4 is NOT EA. Although Activision are lucky, cos atm apart from GH3 they havent got much going for them either... (GH3 wasnt even directly Activison either, its Harmonix).