We're unclear as to what exactly constitutes the Japanese equivalent of a North American Wii-happy, pilates obsessed, nongame loving 'alpha mom' -- but whoever they may be they're snatching up Wii Fit like it was going out of style.
Perhaps unsurprisingly, reports out of Japan indicate that Nintendo's latest gamble into the casual crowd is paying off like a busted slot machine. Even though the program has only been on store shelves officially for just over 1 month now, Nintendo's fitness application has already broken the 1 million sales marker.
Japan's Nikkei business news brought word of Wii Fit's outstanding debut in their nightly news feed. The title, which launched in Japan December 1, aims to improve a user's BMI and overall fitness level through the use of a special balance board peripheral and a calculated exercise regimen which tracks gradual improvement over time in the style of Nintendo's uber-popular Brain Age series.
Wii Fit is expected to be one of the year's biggest sellers both in Japan and abroad. North Americans can expect to see the game on May 20th... by which time presumably they'll have that 'plus-sized' Western balance board properly stress tested and ready for use.
Can't wait for those inevitable Wii Fit special interest pieces on the morning talk show circuit. At the very least it should at least provide some counterarguments to McDonald's latest claim that it's actually the video games (as opposed to, say, McGriddles) responsible for making us all fat.