With XSEED set to unleash Ju-on: The Grudge in North America, Rising Star Games will be taking care of the game's European launch. Horror fans in the territory can expect this game sometime in the fourth quarter of 2009. The US release has been scheduled for October, so chances are they're going for a Halloween launch.
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I'm still not sold on the "accessibility and instant scares are a highlight over other game aspects" part of their marketing strategy for this game, but the Rising Star press release did reveal another aspect of the gameplay.
It turns out that there's a gameplay mechanic that measures players' movement during play. Those who flinch and jump a lot will have worse scores than those with steadier hands. Couple this with the feature that lets others initiate scares using a second Wiimote and you've got what could either be an entertaining horror party game or the reason why you suddenly have no more friends. Because you know, high scores are important and all.