It's no secret that Nintendo hasn't been proliferating the online sales front, and for some of the developers on WiiWare and DSiWare, the company just isn't making enough effort to promote the service. As a result, many games on the online store have gone unnoticed, much to the dismay of their developers.
"Nintendo, in my opinion, could do more to keep the WiiWare and DSiWare stores in customer's minds" said Nick Watt of Australian developer, Nnooo! Games. "It is great that every new customer knows about and uses these services when they first connect their Wiis or DS. However, how many continue to frequent those stores? I think it is and should be Nintendo's responsibility to have a continued marketing presence to maintain people's awareness about the service."
"We feel that Nintendo is not doing enough to promote the service at all," said Jag Jaege of JV Games. "We feel that the vast majority of Wii owners have absolutely no idea that they can even connect to the internet."
Nintendo already launched a sizable ad campaign
for their digital distribution avenues, but the push goes only as far as the United Kingdom.