According to Ubisoft, ubisoft think they lost too many prince of persia players to God Of War.

Ubisoft's animation director Jan-Erik Sjovall has blamed the God of War series for the poor reception of the recent Prince of Persia games, but is hoping to get them back with upcoming release of Prince of Persia: The Forgotten Sands. Speaking in an interview with CVG, Sjovall said:

Many players miss the challenge and brutal moves from the Sands of Time games - but Ubisoft's trying to tempt them back with its next instalment. When we make questionnaires and we ask, 'what did you play in the past?' The answer's 'Prince of Persia'. 'What do you play now?' 'God of War'. 'Would you play Prince of Persia again?' 'No, it's not hard enough',". So the idea [with Forgotten Sands] was clearly that we'd try to bring our old audience back, but also we're winning a new audience.

When asked why he thought some PoP players switched over to the God of War series, the animation director said:

Partially maybe the animations - the death animations. A lot of people ask, 'will you have gore in the game?' It'd fairly interesting. We want to have interesting fight sequences in there but not indulge in the violence like God of War does. We want to keep it interesting so the acrobatics, the story and the whole look are all supporting each other and people go, 'yeah, I want to play that game'.

Prince of Persia: The Forgotten Sands is scheduled to be released on May 18, 2010 for the PS3, Xbox 360, Wii and PC.

via link CVG