There have been some sports celebs using the game as a tool lately to help various causes. I thought this was pretty neat. A couple of weeks ago I ran into a video with Shaquille O'Neal supporting a Boys and Girls club:

Then today I ran into one of Ndamukong Suh of the Detroit Lions playing it while visiting a children's hospital:

I'm gonna search around later and see what others I can find. I remember way back when games were nothing more than mere entertainment (not that this was were and are EXCELLENT entertainment). It's so awesome that my life-long hobby is being used for more than just entertainment these days. I TOLD my mom when I was young that games weren't a waste of time, I TOLD her