There have been some sports celebs using the game as a tool lately to help various causes. I thought this was pretty neat. A couple of weeks ago I ran into a video with Shaquille O'Neal supporting a Boys and Girls club: http://www.nesn.com/2010/12/shaq-a-c...day-party.html

Then today I ran into one of Ndamukong Suh of the Detroit Lions playing it while visiting a children's hospital: http://www.detnews.com/article/20101...0%99s-Hospital

I'm gonna search around later and see what others I can find. I remember way back when games were nothing more than mere entertainment (not that this was bad...games were and are EXCELLENT entertainment). It's so awesome that my life-long hobby is being used for more than just entertainment these days. I TOLD my mom when I was young that games weren't a waste of time, I TOLD her