You read the headline right folks. here is the article:
By Jack Schofield / Gaming 10:13pm
Under the circumstances, they should rename it "PayStation 3".
Why? Sony hasn't adjusted the planned UK price of the PlayStation 3 so it's going to be amazingly expensive in dollar terms: £425 is currently $834.89, which is $235 more than an American would have to pay.
This seems strange because Sony would not have to take much of a hit to get the price below a psychological barrier to £399.99. And even then it might be vulnerable to dealers who could offer buyers both an Xbox 360 and a Nintendo Wii for less than that.
Frankly, I think Sony will cut the UK price to £399.99 very quickly.....
It's also strange because sales of the PlayStation 3 appear to be struggling. Sony said it shipped a million units in the US, but that left the majority of shops with stocks. According to GamesIndustry.biz, NPD Group research only reported 490,700 PS3s sold in December, and 687,000 in all.
That would have left an amazing 313,000 unwanted PS3s washing about somewhere. Machines that could have cost Sony around $300 million to make.
The Japanese market also is not being very console-friendly at the moment. According to Digital Trends, research firm Media Create reckons that "last week was the worst sales week for Sony's PlayStation 3 since its launch in Japan, with 25,531 units sold during the week ending January 14".
Again, you have to wonder how many unsold machines are sloshing about, prompting retailers to flog them off at a discount, as already reported.
So, in a couple of months, we will have the amusing spectacle of British PlayStation fans queuing up at midnight to pay some of the world's highest prices for a console that should not really be in short supply, because it seems Sony can already make more than it can sell.
Update: Our games reviewer Steve Boxer has pointed me towards UK Resistance for Cmdr Zorg's very amusing take on this story. This includes SONY ANNOUNCES XBOX 360 LAUNCH LINE-UP and PS3 EURO LAUNCH: THE FACTS.
here is the source of article...http://blogs.guardian.co.uk/technolo..._cost_835.html