But we'll soon start the second phase, where we reach down to the teen market, and ultimately to the younger consumer [with the PSP]. But if you try to be everything to everybody from day one, you'll alienate a significant portion of the population. When I look at people in the street, it isn't surprising for me to see somebody in his twenties playing a PSP. I am surprised to see a little kid playing a PSP. Conversely, I've never really seen many adults playing [the DS], but I see a lot of little kids. We've always felt that people want to be like their older brother; they don't want to be like a little kid.