considering the graphics card alone is worth around 300-400 dollars alone, something i would buy for my pc, i think the price of 599 is reasonable. Considering they lose money on each console sold. I also look at cell processing and the OS plus free internet stuff and firm ware upgrades. Im not that poor that i cant afford such things. Its well worth the price, if not now, then in a year or two for sure. Of course, right now the games out for it do not make it worth the cost, I believe that once the games do start to appear past the launch game phase, that things will change and drastically. As time goes on, the PS3 will become more desired at its current reasonable price.