Sadly I cant agree. I have SDTV and Blu-ray does not look special on it. It looks only slightly (and I do mean slightly) better.
Though a movie in HD using HD-DVD or Blu-ray does look better. But Blu-ray/HD-DVD does not look special on a Standard TV. Yes, I can see a difference, I dont think I fall in the catagory of a non-tech nerd, I see the difference but unless you have a HDTV its not worth paying $25-$30 a movie unless you actually have a HDTV.