I hope they realize their failure before it's too late.
I don't know why, but I could see Al Gore using it a propaganda material somehow.
The whole end of the world, death by Covenant, thing could tie into his "Stop using your car, walk everywhere, eat granola, and make me rich." campaign somehow. He'd find a way to use it.
I'd much like to see Michael Moore try and direct it, then at least you know you're in for a laugh.