We all know, that you start off with some characters in Brawl, and the rest you unlock.
Most of you have already seen this:
If it's anything like Melee, the characters in the cover will be the characters you start off with. Thought I ought to point it out!
Note: Zelda, Donkey, Yoshi, Boser and Ice climbers aren't there, you started with them in Melee , so there might be characters on the back of the cover. We pretty much know, though, that we have at least these characters. These may be the only ones you have in the begining, as it would make sense, since the game has a lot more depth than melee, and will therefore also have more characters to unlock. 11 characters is only 3 less than in melee.