In 1980, Nintendo of America (NOA) released Radar Scope, an arcade game they hoped would kickstart a long reign of success. It flopped, leaving Nintendo stuck with 2,000 unsold Radar Scope units. To stay afloat, NOA desperately needed a smash-hit game—and fast. Hiroshi Yamauchi, the president and CEO of Nintendo Co., Ltd. at the time, asked staff artist Shigeru Miyamoto to design a new game based on his own ideas. The result was a game entitled Donkey Kong, starring "Jumpman," a portly carpenter clad in red and blue. "Jumpman" did not have his name for very long, however. NOA had to prepare the game for American release, which included naming the characters. As the story goes, they were mulling over what to name Jumpman when the landlord, Mario Segale, arrived at the warehouse, demanding the overdue rent payment. When he left, the staff had a new name for Jumpman: "Mario."
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