Nintendo of America President Reggie Fils-Aime has predicted the Wii to sell 1million units by early December.
In an interview with Reuters, Fils-Aime predicted that Nintendo will hit the target by early December, and go on to sell another million Wii units by the second week of January. He said that a life span of between four and six years for the console would be "just about right".
He also went on to comment about the profit potential of the Wii console in comparison to its competitors, "We think that's in part why the industry has become so insular - very expensive machines, machines that arguably do more than you need them to do," Fils-Aime said.
"We designed [Wii] from the get-go to be profitable, so it will be past this weekend and throughout its entire life. Because we're a gaming company, we have to be profitable in the gaming business. It's not like our competitors who can make profit in operating systems or TVs to offset their losses on the gaming side."