Nintendo have admitted they are still struggling to meet consumer demand for the Wii console. Speaking to GamesIndustry.biz Nintendo Europe's senior marketing director Laurent Fischer promised that increased production for the Wii console will soon be in effect.

"We are still struggling to deliver the right numbers of hardware to cope with demand," admitted Fischer.

"We're planning to increase the production capacity but it's not something that can be done in a couple of days. We have to be patient.

"We're delivering new units to market every week and everyone at Nintendo is working really hard to ensure it's harming the consumer as little as possible," he added.

The huge success of the Wii console and its recruiting power has to some extent caught Nintendo off guard in terms of how many units they can produce and get to consumers.

However, Fischer is confident that the demand reflects Nintendo's much publicised focus on the mainstream market, and the intention to bring new consumers into gaming.

"We're confident the strategy is working, we saw it with the DS, this is what happens when you reach an expanded audience and keep the regular gamers."

"But when you open this new door it's difficult to measure the reaction you'll get," he concluded.

Source: http://www.gamesindustry.biz/content_page.php?aid=23520