Levi Roots (a self-acclaming Reggae artist, producer and Chef) went on a popular UK TV show called 'Dragons Den,' in which people express their own inventions and such to 5 multi-million entrepeneurs (sp), to see if they will be willing to invest in their business. His was of course, Reggae Reggae Sauce, and had possibly the best pitch I've ever seen on the show, shown here:
[media]http://www.youtube.com/watch?v=c9lENam7zbw&mode=related&search=[/media]
In which 2 of them offered him £50,000 for a shared 40% of the business.
Since then, he's been selling his sauce in Asdas and Sainsburys, which, when I first saw him, I didn't think it would be as nice as it was portrayed to be, and was just overrated because of his use of writing and singing a song to advertise it.
Ever had it? Jeeezus it's actually so nice! I've only had like, a finger dip full round my friends after a night out with 'em, just to see what it tasted like, and damn it's so nice.. just gotta go and get some!
His websites here with :
http://www.reggaereggaesauce.com/ showing you what it looks like and such, and he's even released a music video:
[media]http://www.youtube.com/watch?v=bdjxMMdWucY[/media]
Not long ago, he even revealed a new restaurant, in which all the food comes with this sauce. Any of you guys had it? Thoughts?
Possibly most random thread I've posted, but nothing beats this shite :]
and I didn't realise the money went to charity from the song.. what a legend - ironically a pretty good song. Just need to get my hand on a bottle, can really experiment with some food 
are there any other flavours than BBQ?
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