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In Mission, Texas, a U.S. Army recruiting billboard features a stern-faced soldier with the words “Stand Strong. Stand Tall. Stand Out.” In bigger text to the side, the words “Win a Wii” appear.
The Nintendo Wii is the newest advertising hook in the Rio Grande Valley. According to the U.S. Army, a total of seven billboards have went up along the Texas-Mexico border last month, urging those interesting in serving their country, and winning Nintendo’s hard-to-find system, to send a text message on their cell phones. A reply message then directs them to the Army Web site, where they can register to win the Wii and visit a recruiter.
“It’s really not ‘Join the Army, get a Wii,’” Bart Keyes, chief of advertising and public affairs at the Army’s San Antonio Recruiting Battalion, told The Associated Press.
The advertising campaign helps judge the effectiveness of the billboards, which each display different numbers.
“When you advertise, you need a hook,” Keyes said.
The lure of a Wii, however, isn’t enough to entice many high-school grads into the Army. Response has been “very, very minimal,” and the Army will end the campaign in May.
....thus begins the world domination by nintendo. linkage
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the army has been using promotional material for recruiting for a very long time. this is nothing new.
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we lack people to wear the uniform so our army has to market in order to get young people in the door and once they come in mabe they will see what the army can offer them.
with test scores droping the army will have to do something to get qualified people to enlist
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Not a bad way of getting guys though with the "chance" of winning a prize, but maybe they could have provided a better item. (Not ragging on Wii, but seriously maybe a cash prize at least, so they can buy what they want to)
lol when you win it, you cant play it as u in iraq and when you get home the wii 2 is out XD
LOOOOL!
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Not ragging on Wii, but seriously maybe a cash prize at least, so they can buy what they want to
free education?
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Dang, too bad by the time I join, it'll be too late. Maybe they'll be offering Nintendo's next console.
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Thats just sad. Not the fact that they are giving away a wii but the fact that the U.S military wont stop at anything to get more and more people.
its called recruiting. every non-conscript army uses these sorts of tactics. this is not an isolated incident
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Oh so what? The Australian Army came to my school and said "We'll give you a laptop and you don't even HAVE to join us in the end. But IF you do, we'll even pay for your education! How cool is that?" Too bad the education thing ruined the pitch for them.
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