Wii Will Rock You

wiigii · 04-19-2008, 12:30 PM

Here is a really cool article I found about the Wii battle for market share against Sony and MS.

http://www.fracknaps.com/read/?p=UL0YIP97

Good read, I like how the Nintendo approach is that they're not battling against Sony and MS, but battling consumers who are indifferent to video games. They zig while the rest zag.

Big_League_Slugger · 04-21-2008, 01:25 PM

I like zagging.

CantGetAWii · 04-21-2008, 07:48 PM

I was reading that in my Marketing class, and read Nintendo's approach before.

Its smart of them to not go head on with the other consoles, even they technically they don't have the raw power to do so. But what Nintendo is doing now is good and is making them tons of money.