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Doh! Wii shortage costing Nintendo $1.3 BILLION!

Discussion in 'Nintendo Wii Chat' started by romj, Dec 14, 2007.

  1. romj

    romj WiiChat Member

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    Doh! Wii shortage costing Nintendo $1.3 BILLION!

    Holy cash cow! According to an article in the New York Times, the shortage of Wii consoles in North America is going to cost Nintendo up to $1.3 BILLION in potential profits. There aren’t enough zeroes on my calculator to handle that kind of figure, and I’ve run out of fingers and toes to count on.

    The NYT is supposed to be a respectable paper, so rather than rephrasing their text let’s do them the honour of a full quotation:

    The unsated demand is costing Nintendo more than face. Estimates from industry analysts and retailers indicate that the company, which is based in Kyoto, Japan, is giving up $1 billion or more in sales in the ever-important holiday retail season, not including sales of games for those unbuilt consoles.

    “It’s staggering,” said James Lin, senior analyst at the MDB Capital Group in Santa Monica, Calif., who estimates that Nintendo is leaving $1.3 BILLION on the table. “They could easily sell double what they’re selling.”

    Between the Wii’s debut last November and this Sept. 30, Nintendo sold 13.1 million consoles. It ships 1.8 million a month worldwide — a third of those to North America — up from one million a month earlier this year.

    If these figures are true, the offices of Nintendo must be resounding with the slapping of foreheads. It’s simply unbelievable. All that Christmas moolah, just there for the taking, and the company is in no position to capitalise on it. It’s especially laughable when reading this other tidbit:

    When it comes to its planning, Nintendo says it has not done anything wrong.

    Maybe, maybe not. Being overly conservative in your estimation of market demand can certainly be classified as a mistake, if not downright incompetent. If heads don’t roll over this continuing debacle it’ll be a Christmas miracle.

    http://www.wiiwii.tv/2007/12/14/doh-wii-shortage-costing-nintendo-13-billion-dollars/

    http://www.nytimes.com/2007/12/14/t...wanted=1&ref=business&oref=slogin&oref=slogin


    No, I don't this is deliberate that there is a shortage, but a mistake, an underestimation on Nintendo's part. A very COSTLY one! :yikes:
     
  2. FRuMMaGe

    FRuMMaGe Waluigi's #1 Fan!

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    Doesn't matter. They can't produce enough for that much anyway. It's not a bad thing that their product is so popular :lol:
     
  3. romj

    romj WiiChat Member

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    I'm not trying to imply that it's BAD. I posted this to show that it's not on porpose that Nintendo can't keep up with demand, cuz the shortage is HURTING them, not helping them.
     
  4. FRuMMaGe

    FRuMMaGe Waluigi's #1 Fan!

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    It's not HURTING them. HURTING them would imply they were LOSING money.

    They are still gaining money, just not as much as they could if they were producing more consoles.
     
  5. romj

    romj WiiChat Member

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    Ahh! I understand you now.
     
  6. FRuMMaGe

    FRuMMaGe Waluigi's #1 Fan!

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    Yep. It's like saying that if I give you £5, I am hurting you because i'm not giving you £10.
     
  7. JAKE196

    JAKE196 Cogito Ergo Sum

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    hmm. . . I wonder if the shortage conspiracy threads will stop now. . . . . . Probably not. . . .
     

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