Nintendo Wii is coming out in less then a week and will need all the ways to advertise it self to boost it popularity, but the head of Nintendo America Reggie, isn’t following the traditional way to advertise the console on TV as a paid advertisement. Reggie is finding way to market the console innovatively to match the consoles Innovativeness. It has been featured on the hit TV show south park where it was the focus off attention and this marketing strategy has paid off. The Nintendo Wii has been seen in magazines such as Wall Street Journal, made People magazine's Style Watch gift guide issue, was the focus of attention on BusinessWeek article and had also featured in other magazines. All this hype and anticipation of this console without a single TV ad, this could marketing strategy could make Nintendo Wii one of the most anticipated consoles ever but Reggie business strategy has been questioned but he stays optimistic and in an recent interview said "(Our competitors) will see our results, and they'll see how much of a challenge and dogfight this new era of gaming will be.” I don’t think Microsoft should be taking Nintendo so lightly, eh?