that the Wii would retail for $170. Now a big wig at Electronic Arts has thrown his two cents into the discussion, and it seems he concurs with the Japanese firm. Speaking with GamesIndustry.biz, David Gardner, executive VP and COO of EA's worldwide studios, said, "I've heard in Japan that the price is about $170, but I don't know if the price has been set in Europe yet." It is unclear whether or not Gardner is commenting directly on Nikko Citigroup's financial report, or if there is other evidence supporting this price model he's referring to. Calls to EA were not returned as of this writing. Gardner also echoed comments made by Xbox boss Peter Moore at this year's E3 that the Wii will be many consumer's second next-gen console. "Nintendo has come up with a very clever strategy," said Gardner. "They've made a choice which is great for the consumer. Now we're going to have a choice whereby consumers can buy a Wii plus one other console."