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Wii marketing campaign to hit $200,000,000

Discussion in 'Nintendo News & Rumors' started by i0n, Nov 13, 2006.

  1. i0n

    i0n :eek:

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    According to bloomberg.com, Nintendo are planning on launching a huge marketing campaign with a $200 million budget over the course of this next year.

    "Our plan to market Wii broadly with hands-on experiences continues to pay off," says George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "Wii introduces new ways to play to expand both the appeal of games and the audience of gamers, and our marketing campaign is central to that."

    Here's a breakdown of Nintendo's marketing campaign take straight from their press statement:

    The full Bloomberg report can be found here:
    Bloomberg.com: Technology
     
  2. yuzi87

    yuzi87 WiiChat Member

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    they need to get some red steel and call of duty 3 commercials in with none of the ott acting(jumping behind sofas)

    this will attract the people who thought nintendo is for kids

    then they should have some wii sports adverts as well to show it can be about family fun as well
     
  3. MetroidZ

    MetroidZ Only took 4 years to get1

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    yeh, i agree. I have seen some commercials of the Wii, but i dont know if they are real, i will post it if i find it.
     
  4. COLDshiver

    COLDshiver Wii Owner

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    Wow, that's a ton of money
     
  5. MysticGohan

    MysticGohan WiiChat Member

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    :lol: r you serous discovery channel i would have never gessed
     
  6. domain freek

    domain freek WiiChat Member

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    I already convenced! I don't think wasting that much money will make a diffrence to me!
     
  7. Dalace

    Dalace WiiChat Member

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    well i have to say im very pleased that nintendo has decided to advertise the wii, alot of people at my school don't know what it is, nintendos new consoles need advertising because of the "faliure" of the gamecube, however ps3 has had no need to be advertised really word of mouth, Quickly! go to the mountains with the message, "Wii is coming!".
     

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