There are many ways to promote a video game, some of them more effective than others, but you have to hand it to Jimmie Johnson, who today, at the time of writing, is just about to take part in the Nationwide Series race at Watkins Glen International, driving the No. 7 Chevrolet that is decked out in very special livery to promote his forthcoming Wii game, Jimmie Johnson’s Anything With An Engine. Five different drivers have piloted the No. 7 Chevrolet this year, namely Fellows, Dale Earnhardt Jr., Danica Patrick, Josh Wise and Kasey Kahne, with all scoring top-10 finishes.
“This is a unique opportunity to not only run in the Nationwide Series for JR Motorsports, but a fun way to remind fans that our new video game will be released in a few months,” Johnson said. “We had a lot of fun creating this game, and I think the fans will appreciate the imagination we put into it. Being able to race a JR Motorsports car and promote my game at the same time is a great opportunity. Tony Eury Jr. and Ron Fellows nearly won at Road America in June, so maybe we can do one better.”
Jimmie Johnson’s Anything With An Engine will enable players to race unconventional vehicles created from the most unlikely of everyday objects, such as shopping carts and dumpsters, armed with powerful side rams and front and rear custom weapons. The game introduces an eccentric group of characters, including Hazzard Mower, who uses his souped-up lawnmower to cut down the competition, and Megaton, a former military officer who barrels around the track on a high-speed bomb. The tracks featured in the game are progressively challenging, complete with pyrotechnics, hazards, traps and jumps.
Look for Jimmie Johnson’s Anything With An Engine to be released for Wii this October.
Source: Autumn Games