Now that the Wii is the first console (and very much worth the cost) I've owned since the NES, I want to extend its life. How do you do that? 3rd party Dev. How do you get that for a system originally struck by the gamecube curse? Hype. News. It's already grabbed a lot of 3rd party attention, with EA coming around and changing course and some companies dev'ing solely Wii games. A little extra never hurts. Votes for Miyamoto, new on the Time 100 list this year, helps that cause.