Is The Wii Really An Impulse Buy?

[Haywire]

Verb 1. impulse-buy - buy on impulse without proper reflection

Wanting and planning to get a wii does not necessarily make it a a non impulse buy. In my case it was an impulsive buy because even though I wanted it and planned to get one in the future I did not have the cash for it at the time, and it was an impulsive buy because I took out a line of credit just to get one because if I didn't I would not find one for months.

The very nature of console shortages make them an impluse buy if you want one during the high demand.

 

[marioatemyhamster]

Sony Computer Entertainment of America spokesperson Dave Karraker recently commented: "Wii could be considered an impulse buy more than anything else,"

…there's the simple answer.

 

[Haz]

No it's not an impulse buy. The conscience decision time is too long to be classified as an impulse purchase. An impulse buy is widely accepted as a decision made in the time that it takes for an original transaction to be completed. e.g. if you were out buying a magazine and as you were paying for it you decided to purchase some gum that was displayed on the counter.

As the Wii is classified as a purchase that is made with disposable income rather than every day cash, it is not possible to see it as an impulse purchase.

 

[Rolex]

If it is an impulse buy then there sure is a lot of folks out there with some mighty quick on the draw credit cards...."Yall come back now!!"


http://www.playfuls.com/news_07088_Nintendo_Wii_The_Triumph_of_Innovation.html

Found on Google news - ref: playfuls.com