gamer parties

[ZedsDead00]

Gamer Survey


A group of UCLA marketing students have created a survey to find out what video gamers want to see at gaming events, for example game launch parties, mobile tours or midnight retail store event. The purpose of this study is to scientifically validate some theories regarding gamers. This study is for educational purposes only and data will not be shared with companies. This survey consists of 30 questions. Thank you.



First Name_____________________________

Occupation_____________________________

City/State __________________________

Sex________

Age________


PART A

• For each of the following systems, we’d like you to tell us which one you own and which you’ve played games on in the last 6 months. You may have played games on a system you don’t own (i.e. at a friend’s, borrowed/rented a different system, etc) so please tell us that

OWN Played on in the
last 6 months
PC _____ _____
Playstation 2 _____ _____
Playstation 3 _____ _____
Xbox _____ _____
Xbox 360 _____ _____
Game Cube _____ _____
GameBoy Advance/SP _____ _____
Sony PSP _____ _____
Nintendo DS _____ _____
Nintendo DS Lite _____ _____
Nintendo Wii _____ _____
Cell Phone _____ _____

• Please estimate the number of hours per week you:

_____ Play PC based video games
_____ Play console video games (eg. Playstation, Xbox,
Wii)
_____ Play on handheld gaming devices (Nintendo DS,
GameBoy, Sony PSP)
_____ Play on your cell phone, Ipod, Itouch

• During an average week, how many hours will you spend playing video games?

_____ < 1 hour
_____ 1-3 hours
_____ 3-5 hours
_____ 5-7 hours
_____ 7-9 hours
_____ > 9 hours
_____ Other, please specify: _____________________________________________

• How would you rate your gaming skills?

_____ Beginner
_____ Intermediate
_____ Advanced
_____ Expert

• What are your favorite gaming genres? (Check all that apply)

_____ Platform (Mario 64)
_____ Driving (Grand Tourismo)
_____ Puzzle (Tetris, Jeopardy)
_____ Role Playing Games / Adventure (Diablo, Final
Fantasy)
_____ Strategy (Warcraft)
_____ Fighting (Mortal Kombat, WWE Smackdown)
_____ First Person Shooter (Halo)
_____ Survival / Horror (Resident Evil, Silent Hill)
_____ Sports
_____ Music Games (Rock Band, Dance Dance
Revolution)
_____ Other, please explain: ___________________________________________

• On average, how many new games do you purchase per year?

_____

• How many pre-owned games do you purchase per year?_____

• How much are you willing to spend on a new game? (Please enter a dollar amount)

____

• Do you download demos before you purchase the games?

_____Yes
_____ No

• Do you rent games before you purchase them?

_____ Yes
_____ No

• How many video games do you own?

_____ 1
_____ Less than 5
_____ 10 or more
_____ 20 or more
_____ 40 or more

• How soon do you purchase a game after it is released?

_____ Pre-sale
_____ The day it is released
_____ Within the week that it is released
_____ 1 month within its release
_____ 6 months after it is released
_____ I buy it used
_____ I don’t buy, I rent

• Compared to five years ago:

_____ I play video games more frequently now
_____ I play video games less frequently now
_____ There has been little change in the frequency of my
video game playing

• Please list the five games you have the most experience with within the last 3 years:

1.______________________________________________________________
2.______________________________________________________________
3.______________________________________________________________
4.______________________________________________________________
5.______________________________________________________________

• How do you feel when you play a video game? Rate each answer from 1 to 5, 1 – strongly disagree, 2 – disagree, 3 – neutral, 4 – agree, 5 – strongly agree

_____ I want to become powerful
_____ I want to optimize my game strategy
_____ I like to compete with other players
_____ I like to get to know other players
_____The friendships I have with fellow in-game players are
as good or better
than the friendships I have in real life
_____ I enjoying working with others in a group
_____ I want to accumulate resources, items, or money
_____ I want to know as much about the game mechanics
as possible
_____ I want to be the best in an area of the game
_____ I help other players
_____ I talk about personal issues with other players
_____ It is not important to be independent in the game
_____ I enjoy exploring the game world
_____ I try out new roles and personalities in a game
_____ I spend a lot of time customizing my character
_____ I play games as a form of
relaxation
_____ I like to find quests, locations, or non-player
characters that other players
do not know of
_____ I make up stories and histories for my character
_____ I want my character to look outstanding
_____ I stop thinking about real life problems and worries
when I play games

• How much do each of the following factors influence your game purchasing decisions?

Rate each answer from 1 to 5, 1 – strongly disagree, 2 – disagree, 3 – neutral, 4 – agree, 5 – strongly agree
_____ Online reviews on gaming websites, industry-related
sites and blogs
_____ Advertising: Internet, Print, TV
_____ Word of mouth
_____ Downloading the game
_____ Marketing events: Launch parties
_____ Renting the game
_____ I purchase the game based solely on the reputation of the game publisher
_____ Developer Websites
_____ I don’t care about anyone’s opinion but my own

• Name 3 gaming companies you consider leaders in the industry.

1.______________________________________________________________________
2.______________________________________________________________________
3._______________________________________________________________________

• Are you part of any gaming community sites?

_____Yes
_____ No

If yes please list sites:
A. ______________________________________
B. ______________________________________
C.______________________________________

19. Have you ever attended a gaming convention?
_____ San Diego Comic-Con
_____ NY Comic-Con
_____ Penny Arcade Expo
_____ E3
_____ Gen-Con



Part B

• If you were to attend a gaming event or party, how would you rank these in order of importance? Rate each answer from 1 to 5, 1 – strongly unimportant, 2 – not important, 3 – neutral, 4 – somewhat important, 5 – extremely important

_____ Door Prizes and Giveaways
_____ Celebrities
_____ Industry VIPs, Game Developers, Game Publishers Q & A sessions
_____ Music / Entertainment
_____ Competitions (i.e. Live Tournaments)
_____ Exclusive Game News, Demos and trailers, “how
to” sessions
_____ Car Parking
_____ Socializing with other gamers
_____ Costume Contest
_____ Brain challenges like a game trivia challenge, scavenger hunt
_____ Catering
_____ Bar
_____ PC Freeplay
_____ Console Freeplay
_____ Other, please specify: _____________________________________________

• Would celebrities attending the event motivate you to go to a gaming party?

_____ Yes
_____ No

• Would industry VIPs (game developers or publishers) attending an event motivate you to go to gaming party?

_____ Yes
_____ No

• While at the event, which of the following competitions would you consider entering? (Check all that apply)

_____ High score challenges
_____ Fighting Game Tournament
_____ Multiplayer Battles
_____ Sports Tournament
_____ First Person Shooter Deathmatch

• Do you prefer a morning, afternoon or evening event?

_____ Morning
_____ Afternoon
_____ Evening

• Would you be willing to fill out a brief survey during the event, in order to improve the quality of future gaming events?

_____ Yes
_____ No

• Would you like game merchandise to made available for purchase? (ex. Video Game, t-shirts, hats, etc)

_____ Yes
_____ No

• If there was a pre-event contest that would help create buzz for the gaming event and the game in general, would you participate in the contest?

_____ Yes
_____ No

• What’s the best way to receive information about an event?

_____ Facebook
_____ Twitter
_____ Email
_____ Direct mail Invitation

• Do you think it’s important for gaming companies to keep in touch with consumers?

_____ Yes
_____ No

27A. If yes, how often should a company contact their
consumers?
_____ Whenever there is a software update or breaking news regarding their game
_____ Once a month
_____ Every six months
_____ Once a year

• If you could design the perfect gaming party experience, what it would look like, what type of activities would be planned, who would attend, etc?

Thank you for your participation!

 

[spyro king]

great more spam

 

[Shadow*91]

its not exactly spam. but it'd be better if he would provide a link to where to fill out the survey.

 

[spyro king]

its not exactly spam. but it'd be better if he would provide a link to where to fill out the survey.

oh..its kinda in the wrong forum though

 

[n4kid]

Wow... Now that is what I call long.

 

[SensesFail]

is anybody actually going to do this? i'm not.... lol

they will probably draw some bullshit negative conclusions about video games from it.