Gamer Survey A group of UCLA marketing students have created a survey to find out what video gamers want to see at gaming events, for example game launch parties, mobile tours or midnight retail store event. The purpose of this study is to scientifically validate some theories regarding gamers. This study is for educational purposes only and data will not be shared with companies. This survey consists of 30 questions. Thank you. First Name_____________________________ Occupation_____________________________ City/State __________________________ Sex________ Age________ PART A For each of the following systems, we’d like you to tell us which one you own and which you’ve played games on in the last 6 months. You may have played games on a system you don’t own (i.e. at a friend’s, borrowed/rented a different system, etc) so please tell us that OWN Played on in the last 6 months PC _____ _____ Playstation 2 _____ _____ Playstation 3 _____ _____ Xbox _____ _____ Xbox 360 _____ _____ Game Cube _____ _____ GameBoy Advance/SP _____ _____ Sony PSP _____ _____ Nintendo DS _____ _____ Nintendo DS Lite _____ _____ Nintendo Wii _____ _____ Cell Phone _____ _____ Please estimate the number of hours per week you: _____ Play PC based video games _____ Play console video games (eg. Playstation, Xbox, Wii) _____ Play on handheld gaming devices (Nintendo DS, GameBoy, Sony PSP) _____ Play on your cell phone, Ipod, Itouch During an average week, how many hours will you spend playing video games? _____ < 1 hour _____ 1-3 hours _____ 3-5 hours _____ 5-7 hours _____ 7-9 hours _____ > 9 hours _____ Other, please specify: _____________________________________________ How would you rate your gaming skills? _____ Beginner _____ Intermediate _____ Advanced _____ Expert What are your favorite gaming genres? (Check all that apply) _____ Platform (Mario 64) _____ Driving (Grand Tourismo) _____ Puzzle (Tetris, Jeopardy) _____ Role Playing Games / Adventure (Diablo, Final Fantasy) _____ Strategy (Warcraft) _____ Fighting (Mortal Kombat, WWE Smackdown) _____ First Person Shooter (Halo) _____ Survival / Horror (Resident Evil, Silent Hill) _____ Sports _____ Music Games (Rock Band, Dance Dance Revolution) _____ Other, please explain: ___________________________________________ On average, how many new games do you purchase per year? _____ How many pre-owned games do you purchase per year?_____ How much are you willing to spend on a new game? (Please enter a dollar amount) ____ Do you download demos before you purchase the games? _____Yes _____ No Do you rent games before you purchase them? _____ Yes _____ No How many video games do you own? _____ 1 _____ Less than 5 _____ 10 or more _____ 20 or more _____ 40 or more How soon do you purchase a game after it is released? _____ Pre-sale _____ The day it is released _____ Within the week that it is released _____ 1 month within its release _____ 6 months after it is released _____ I buy it used _____ I don’t buy, I rent Compared to five years ago: _____ I play video games more frequently now _____ I play video games less frequently now _____ There has been little change in the frequency of my video game playing Please list the five games you have the most experience with within the last 3 years: 1.______________________________________________________________ 2.______________________________________________________________ 3.______________________________________________________________ 4.______________________________________________________________ 5.______________________________________________________________ How do you feel when you play a video game? Rate each answer from 1 to 5, 1 – strongly disagree, 2 – disagree, 3 – neutral, 4 – agree, 5 – strongly agree _____ I want to become powerful _____ I want to optimize my game strategy _____ I like to compete with other players _____ I like to get to know other players _____The friendships I have with fellow in-game players are as good or better than the friendships I have in real life _____ I enjoying working with others in a group _____ I want to accumulate resources, items, or money _____ I want to know as much about the game mechanics as possible _____ I want to be the best in an area of the game _____ I help other players _____ I talk about personal issues with other players _____ It is not important to be independent in the game _____ I enjoy exploring the game world _____ I try out new roles and personalities in a game _____ I spend a lot of time customizing my character _____ I play games as a form of relaxation _____ I like to find quests, locations, or non-player characters that other players do not know of _____ I make up stories and histories for my character _____ I want my character to look outstanding _____ I stop thinking about real life problems and worries when I play games How much do each of the following factors influence your game purchasing decisions? Rate each answer from 1 to 5, 1 – strongly disagree, 2 – disagree, 3 – neutral, 4 – agree, 5 – strongly agree _____ Online reviews on gaming websites, industry-related sites and blogs _____ Advertising: Internet, Print, TV _____ Word of mouth _____ Downloading the game _____ Marketing events: Launch parties _____ Renting the game _____ I purchase the game based solely on the reputation of the game publisher _____ Developer Websites _____ I don’t care about anyone’s opinion but my own Name 3 gaming companies you consider leaders in the industry. 1.______________________________________________________________________ 2.______________________________________________________________________ 3._______________________________________________________________________ Are you part of any gaming community sites? _____Yes _____ No If yes please list sites: A. ______________________________________ B. ______________________________________ C.______________________________________ 19. Have you ever attended a gaming convention? _____ San Diego Comic-Con _____ NY Comic-Con _____ Penny Arcade Expo _____ E3 _____ Gen-Con Part B If you were to attend a gaming event or party, how would you rank these in order of importance? Rate each answer from 1 to 5, 1 – strongly unimportant, 2 – not important, 3 – neutral, 4 – somewhat important, 5 – extremely important _____ Door Prizes and Giveaways _____ Celebrities _____ Industry VIPs, Game Developers, Game Publishers Q & A sessions _____ Music / Entertainment _____ Competitions (i.e. Live Tournaments) _____ Exclusive Game News, Demos and trailers, “how to” sessions _____ Car Parking _____ Socializing with other gamers _____ Costume Contest _____ Brain challenges like a game trivia challenge, scavenger hunt _____ Catering _____ Bar _____ PC Freeplay _____ Console Freeplay _____ Other, please specify: _____________________________________________ Would celebrities attending the event motivate you to go to a gaming party? _____ Yes _____ No Would industry VIPs (game developers or publishers) attending an event motivate you to go to gaming party? _____ Yes _____ No While at the event, which of the following competitions would you consider entering? (Check all that apply) _____ High score challenges _____ Fighting Game Tournament _____ Multiplayer Battles _____ Sports Tournament _____ First Person Shooter Deathmatch Do you prefer a morning, afternoon or evening event? _____ Morning _____ Afternoon _____ Evening Would you be willing to fill out a brief survey during the event, in order to improve the quality of future gaming events? _____ Yes _____ No Would you like game merchandise to made available for purchase? (ex. Video Game, t-shirts, hats, etc) _____ Yes _____ No If there was a pre-event contest that would help create buzz for the gaming event and the game in general, would you participate in the contest? _____ Yes _____ No What’s the best way to receive information about an event? _____ Facebook _____ Twitter _____ Email _____ Direct mail Invitation Do you think it’s important for gaming companies to keep in touch with consumers? _____ Yes _____ No 27A. If yes, how often should a company contact their consumers? _____ Whenever there is a software update or breaking news regarding their game _____ Once a month _____ Every six months _____ Once a year If you could design the perfect gaming party experience, what it would look like, what type of activities would be planned, who would attend, etc? Thank you for your participation!