Sony Australia talks Nintendo October 10th, 2006 A few comments regarding Nintendo from Michael Ephraim, Managing Director of Sony Computer Entertainment Australia… “(speaking of Aussie price point) Nintendo is a great company as far as games development goes, they have been around for a long time, they know how to deliver an entertaining product. My only question for this Christmas on Wii is the price point. Even though it’s affordable, at $400 plus whatever you need to buy accessories-wise, I’m guessing you need to spend about $500 to take home a Wii and enjoy it,” “(discussing the Wii’s unique functions) I’ve heard good things about it. For this Christmas, I think that price point is still not family entertainment because $500 is a lot to fork out, but we welcome the Nintendo heritage of gaming where they can appeal to a broader audience because long-term that is critical for the industry. What we’ve done on PlayStation 2 with social gaming has broadened the audience and we’re glad that [Nintendo is] attempting to do similar things to open up the market to families and never-before gamers. Time will tell. For this Christmas I think the price for what it specifically does as a video games machine is a bit pricey,” said Ephraim, continuing by believing that it’s a long term plan, for which Sony has “great respect for.” http://aussie-nintendo.com/?v=news&p=5765 Asssssholes. if they try to diss Nintendo i wont buy their ****. unless they stop now. In Australia PS3 is about $1000 with no games or accesories, yet this Sony guy fails to mention this for some reason, I wonder why , Sony calling Wii expensive is shocking when there console is the highest priced console of all time. Wii = £180 in UK, with console, wiimotes and wiisports game. PSP = £190 in UK, no games, cheap accessories i.e. 32mb memory card.. WOW. with a game psp was £220. wii is cheaper and better.